Born On This Day – July 7, 1902

Vittorio De Sica - London“There is no crisis in cinema. There are negative periods. There are times when some films are received well and others aren’t. The past teaches us that some films were received badly, while others go sailing on. There are two films doing very well right now in the Italian market: One is The Leopard, which earns seven million lire a day, and the other is Il diavolo, starring Sordi, which earns 3 1/2 million. So there are films that are doing very well. What I notice is that producers have been known to make errors in judgment, which have caused them to be overly daring. For example, I’ve been told many millions were spent, somewhere around half a billion, for a film entrusted to a young person. We must make room for young people , but with half a billion we could have made eight of Bicycle Thieves. Experimental cinema should be inexpensive cinema. Half a billion lire should be entrusted to those professionals who we can be sure will bring home the half billion spent. We should be cautious with new initiatives. Producers should be cautious. As for television as a competitor, yes, there I see a danger. Let television do television, let them do documentaries, but cinema as such should be shown on screens, because there’s no one more lazy than the public. When people don’t have to leave their homes, they’re very happy. A film shown in the home encourages the audience not to budge.” –Vittorio De Sica

Advertisements

About Michael J

I watch movies, write about movies, think about movies, and cook.
Quote | This entry was posted in In Their Words and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s